Your Breastfeeding Journey

The first hour: Breastfeeding your newborn

Did you know a healthy baby will be ready for her first breastfeed within minutes of being born? Discover the importance of initiating breastfeeding during her first ‘magic hour’ in our video
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The first hour: Breastfeeding your newborn

The story of the first hour of your baby’s life and the critical importance of breastfeeding after birth. We’ll show you how your baby can ‘breast crawl’ to find your nipple and latch on. Find out about the breastfeeding hormones released when you start nursing in this magic first hour – and the amazing emotional and physical benefits they can bring to both you and your baby.